Tuesday, February 13, 2007
AMC Theatres Oscarfest for $30
For the record, this is NOT an affiliate link. I just think this is interesting.

AMC Theatres is offering a Best Picture "showcase" on February 24, the day before the awards show. 78 theaters across the country will participate in the event. All five nominees will be shown over the course of 12 hours, including short breaks and a dinner break.

The $30 ticket includes:

  • Showings of Babel, The Queen, The Departed, Letters from Iwo Jima, and Little Miss Sunshine, in that order. I think this makes sense, as LMS has been out on DVD for awhile and more audience members would have seen it, allowing them to head home "early".
  • Free large popcorn and drink, with "unlimited refills all day." I imagine that anyone trying to refill more than five times would find it's not REALLY unlimited, but still, not too shabby.
  • A "collectible pass." Unless it's a Wonka golden ticket, I'm unimpressed.

Assuming the average ticket price is $6.50 (and many major markets pay closer to $10), seeing just four of these films would cost $26. Getting one drink and popcorn could easily push it to $30; getting a snack at all four could end up at $42. So I think this is not that bad a deal.

Obviously, this is not an ideal solution for everyone. An audience member will need:
  • time to take advantage of the promotion. A lot of people can't give up an entire Saturday (or even 9 hours of one) to watch movies. For parents with small children, this is pretty much right out, unless the kids visit relatives for the weekend.
  • endurance. It's a long time to be sitting in a seat, even with the breaks.
  • extra funds for dinner. The 45-minute dinner break makes it unlikely that patrons will be eating anywhere other than the mall/retail area in which the theater is located. Plenty of people budget for dinner when going out to the movies, of course, but it is an additional expense.

For those of us out there who enjoy the Oscars and haven't had a chance to see many of the nominees, however, this might be a good chance to catch up with other film fans. Check the link above to see if this is in your area.



Anonymous S/100/30 said...

Wow, I'm bummed I have plans that day -- I'm a huge movie-goer but have managed to miss The Departed, The Queen, and Letters in the theater.

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